Social Media Quotes From SXSW

SXSW saw tonnes of experts giving their opinions on social media. Here are some of my favourite quotes (via Business Grow):

“We are in era of content pollution. We need to go beyond the world of filling the world with shit content and step back and listen to people and see what we’re really doing to them out there.” 

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“We need to get beyond ‘click accept.’ We need to have loud voice and encourage our customers to think about what they are doing, where the limits are. If we don’t, we will have practices driven by fear and invite regulation.” 

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“Curating and sharing something meaningful, driving participation — that’s where we need to go. Once we stopped shouting and started creating targeted, meaningful communication, we saw a 400% increase in engagement.” 

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L’Occitane Haul

First things first – does anyone know how to pronounce L’Occitane?! It’s reached the point where I avoid saying their name in any circumstance because I just do not have a clue. ANYWAY, so a couple of weeks ago they held a flash sale (my favourite thing), offering up to 50% off for one day only. This is usually a recipe for disaster, but I managed to stay calm and (kind of) stay within a budget. PHEW!

Here’s the items that I bought and what I make of them:

Marvellous Flowers Shimmering Oil:

Now this was an impulse buy. Its a yellow/gold oil jam-packed with glitter. Yeah, pretty full on. I think it was my inner-magpie that made me to add this to my shopping basket. However, I was pleasantly surprised! The shimmer is gentle, the gold tone is subtle and the scent is amazing. Anyone who knows and loves Emporio Armani Diamonds Eau de Toilette will love this product, the smell is exactly the same (soft, floral with a little extra sumthin’ sumthin’). This is the ultimate summer product, perfect for oiling up your legs and décolletage, adding a gorgeous shimmer.

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Brightening Cleansing Foam:

I loved this product from the first use. I’d never used a cleansing foam, having usually gone for the more traditional cleanser, but I have to say I was so impressed.  Some other cleansers I’ve used in the past have felt a little sticky and thick. This was completely different, a much lighter formula. You don’t need a lot of product and the effect feels amazing, I love that tingling feeling after cleansing and boy does this do the trick.

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Green Tea Eau de Toilette:

This is slowly becoming my go-to daytime scent. At only £25 its completely different from the mass-produced sickly sweet perfumes that you can usually expect to buy for this price. It’s a beautifully fresh scent with notes of lemon that makes you feel SO ready for Spring. The best bit? Its long-lasting. For this price you don’t usually expect this quality from a fragrance – I’m super impressed!

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Ciaté Skateboard at Selfridges

This is just too much. Nail brand Ciaté has released a limited edition skateboard deck in collaboration with Selfridges. Handcrafted with over 2000 glass pearls, the one-off skateboard was inspired by the brand’s Rainbow Caviar Manicure. I don’t skate, but good lord if I did I would need this in my life?! (Although at £4,000 I may need to start saving)

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How Top Brands Are Using Twitter

Highlights: 

– The majority of top brands average at 10 tweets per day (including @ replies and retweets)

– Brand follower growth averages at around 20%

– 92% of companies tweet more than once a day

Using Twitter to your full advantage is so key to business right now, and its not gonna become any less important anytime soon! Here are my top tips to maximising your Twitter strategy:

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Establishment:

From your logo, header and background, to the bio on your Twitter account – make it noticeable, stand out and visually compliment your other online profiles/website. New followers will want to know what your brand is all about immediately – this one’s a deal breaker so be sure to include who you are, what you do, where you’re based and the kind of content you’ll be sharing.

Timing:

As your building your profile and audience via Twitter you will soon learn when your tweets are most likely to be seen and engaged with. All channels are different, but the main factor to consider is your target audience – when are they most likely to be using social media? (Don’t forget time zones!)

Be sure to schedule tweets (I use Hootsuite) so that you can rest assured that your brand will be sharing a constant flow of content. Tracking and replying to tweets is important, but no one expects you to be sitting at your desk tweeting at 10pm.

Image content:

You need to consider what kind of tweet would grab your attention, and incorporate that into your methods. No one has the time or interest in reading text-heavy content, image-based tweets with a visual element is much more appealing. Use clear, concise wording and only include hashtags that are relevant to your tweet and actually offer a purpose. For beginners, its okay to experiment with various styles of tweets and see which ones get the most interaction – every brand is different and you need to find the methods that work for your audience.

Listen:

Twitter offers the opportunity to create a strong relationship with your consumers. Giving your brand a personality and performing genuine engagement with your followers is the best way of doing this. Growing and nurturing a community requires time and effort, although keep in mind that it’s all about quality over quantity. This links to establishing your identity; presenting a friendly tone of voice and offering meaningful replies is more likely to bring more users in from the platform while building a likeable reputation.

Etiquette: 

Make sure what you tweet from your business represents you in a positive light, reflects company values and most importantly, is respectful of other users. Be polite, inoffensive, tweet responsibly and reply to @ mentions.

Variety:

make sure you mix up the content you tweet out, and don’t just talk about your own business or push out your own links. Add credibility and show your knowledge, expertise and interest within your industry by sharing content from other accounts (whether an original constructed tweet or a retweet). Give people a reason to follow you which offers more than just hearing about your brand!

Using Social Media to Maximise Sales: Beauty Companies

Everyone knows the importance of social media in today’s market as a tool for connecting to prospective customers. While the traditional approach simply aims for Facebook ‘likes’ , YouTube ‘subscribers’ and Twitter ‘followers’, achieving high numbers of followers, while impressive, is useless if that audience is not engaged.

The key to a long-term, successful relationship is the consistent delivery of value above and beyond the expectations of the customer. This can be achieved by thrilling the consumer with exclusive content.

Thrill Your Customer:

Exclusive initiatives for your online community:

  • Create the atmosphere of a “members’ club” within your online fanbase/following, where subscribers have the opportunity to preview and hear about products before they are launched in-store
  • Provide web chat workshops with industry professionals, respected bloggers offering tips and tricks for creating great looks with cosmetics, exclusive to your online community
  • Online Q&As with brand experts in skin, hair, colour etc
  • Online Q&As with celebrity advocates on how they achieve their looks, their skincare regimes etc
  • Bring the store to the consumer and create new opportunities for purchase

Additionally, give consumers a reason to go offline, where they can touch and experience the product (while online shopping is booming, 35% of women prefer to go to the shops where they can see and try out products)

Initiatives to drive/retain customers in-store:

  • Offer customers something in-store they cannot get virtually e.g. a massage/makeover with purchase
  • Invite customers to come back for a one-to-one to re-evaluate the efficacy of their skincare regime products
  • Send consumers samples along with a reason to go into stores e.g. to buy limited edition or exclusive products which are not available online