Photo Credit: notjustpowder.com
I just can’t understand why some beauty brands aren’t maximising their entire social presence to aid their marketing! It’s SUCH an amazing tool to connect with consumers and reinforce your brand ‘personality’. Pinterest is huge in the US, and yes it’s definitely pretty huge here in the UK but it’s growing rapidly and the beauty industry is so rich of stunning imagery and photographs that it seems crazy not to share them through Pinterest! I LOVE the site (check out mine) and can easily waste an evening pinning images of my dream home, beauty wishlists and exotic resorts.
Check out these top tips for Beauty Marketers/Bloggers to making the most of your Pinterest account:
Drive Traffic: Encourage people to pin your content for you
– Add Pin It buttons to your blog or site so that people know they can pin your content to their Pinterest boards and automatically share it with their followers
– Pinning helps to magnify your exposure: pins and repins link back to the source, so this helps your content get distributed to a global audience and drives more traffic from Pinterest back to your site
– Hover Pin It buttons show up whenever a reader has their mouse over an image on your site. This variation of Pin It buttons performs really well and many top bloggers and publications have adopted them
Follow Me: Remind your readers that they can follow you on Pinterest
– Place a Pinterest icon on your social media section of your site. Most sites prefer to make sure the Pinterest icon matches the colours and theme of their entire site, so you’re welcome and encouraged to customise your own (or download a set online if you’re not Photoshop savvy)
– You can also embed board widgets or profile widgets in a sidebar that update automatically to showcase your most recent pins, check out how to install one on your site!
– Post about your Pinterest account on your other social channels, especially if you’re pinning content people might not see on your site, it’s worth reminding them why they should be following you!
Be Unique: Pinterest is the place to show off your unique taste in many topics
– Create boards beyond your chief focus: Some of the best Pinterest accounts showcase the creator’s many interests in an authentic way. For example, Garance Doré pins her favourite inspirational quotes, graphic design and food,despite the fact that she’s a fashion blogger
Get Certified: Switch to a business account to get more out of Pinterest
– A business account is free and doesn’t alter the fundamentals of your account, Check out how to switch
– After switching to a business account, you get a verified check-mark on your profile and access to analytics to see what people are pinning and the impressions, reach and traffic from Pinterest
– Use the most pinned and re-pinned reporting to learn what people value most from your blog. Use this as a strategy for increasing your community
Get Discoverd: Ensure your boards and pins are more discoverable
– Name your boards with keywords you think would be popular search terms. For example, “My Style” isn’t a common search term that people use whereas “Summer Outfits” has much more purpose. Also add board descriptions to further boost your boards in search
– Write helpful captions for your pins. Describing a pin as “fun” or “love it!” won’t help it be found in search. Be more specific, such as writing: “I love this pencil skirt
– You don’t have to use hashtags in pin descriptions or board titles. Hashtags aren’t given special consideration in search results
– If you upload images, make sure you add a source-link so you don’t miss an opportunity to drive traffic back to your site
Check out Not Just Powder for how to incorporate Rich Pins in your Pinterest social strategy